How I grew from LinkedIn

I recently did a free 5 Day Linked In Sprint Challenge with Helen Tudor. It made all the promises of help me generate leads from Linked In. I followed as best as I could and blow me down - 2-3 weeks later, I got an enquiry from a company enquiring about using my services which subsequently led to a paid opportunity! I was gob-smacked! I have done so little on Linked In!  

Here are the 5 things I did:

1. Established who my ideal client is - even down to given them a name! This helps focus your mind on who you are talking to and how your business helps them or why they want your product.

2. Upgraded my Linked In Headline - this is the description under your name that follows you everywhere. Mine went from Mindfulness Coach to Helping Heads of People improve employee engagement, happiness and retention through 1:1 Wellbeing Coaching, Team Workshops, Stress Management and Mindfulness courses delivered virtually or in person. Think of this in three sections, Who are you helping. What outcomes do you deliver. How do you do it.

3. Get recommendations! Write a list of people who have used your services. Reach out to them on linked in and ask them very sweetly to write you a recommendation. Maybe offer to write them one too if appropriate. Do this via your profile page on Linked In (scroll to the Recommendations section and do it from there). This is the most valuable thing you can do!

4. Connect with people. Search for your ideal client by job title. Then choose PEOPLE in the top bar that comes up, then choose CONNECTIONS, then choose 2nd. This provides a list of people who are connected to someone that you’re already connected to! #leverageyournetwork . Helen Tudors advice was to connect without a DM.

5. Three key posts - Do a written post about your story (what you do, why you do it, why it’s special and why you love it) and the next day, post some social proof - a testimonial or two. Then post a video of you talking about your story (I still haven’t done this last post!)

I do think there is lots of value in “doing” Linked In - especially if you are business to business. I’m happy to talk more about any of the stages above - or why not try Helen Tudor’s 5 Day Sprint Challenge. It’s free and she offers good support during the challenge, including feedback on your revised headline. 

How's your Linked In experience?